منابع مشابه
Mobilizing the TV ecosystem Making mobile TV viable by involving external stakeholders in prototype testing
In order to bring mobile TV applications to the market, service providers have to deal with a large set of external stakeholders, such as broadcasters, media houses and operators. Such external stakeholders should be involved early in the design cycle in order to get their commitment for commercialization. In this paper, we describe a case in which external stakeholders are involved half-way th...
متن کاملStrengthen the TV Experience beyond the TV
The TV experience is no longer restricted to the TV. Other media devices, such as the PC and mobile phones, have become platforms for consuming TV content, which are more and more extended with new features for communication and social networking. A main challenge is still how to provide users the “right” TV experience. It has to be thought about how it is possible to strengthen the TV experien...
متن کامل1 TV 03 : Personalization in Future TV
We describe an Electronic Programming Guide (EPG) that uses interactive panning and zooming, gestures, and spoken dialog to enable viewers to access relevant information in large hyperlinked databases. The guide is imbued with a "personality" that gives the impression to the viewer of interacting with an intelligent, opinionated agent.
متن کاملthe study of tv set customer tendencies in decision making process in isfahan city market
understanding customers’ needs and wants, through their view, will help to generate a stronger and more strategic focus on the achievement of marketing objective and customer satisfaction. this study is an applied research with descriptive analytical methodology. the research was carried out among buyer of television sets in isfahan the sample size was 195 which have been selected randomly from...
متن کاملA Comparison Study of Taiwan and US Consumer Decision-Making Styles – Using TV Shopping Format
Shopper buying behaviors and consumer decision-making styles are more diverse than ever before (Kotler, 2003; De Mooij, 2004; Pei, 2004; Lin, 2003). The present study examined the Taiwan and US consumer decision-making styles using the Consumer Styles Inventory (Sproles & Kendall, 1986). After being analyzed, Taiwan students who use the TV shopping format were more novelty/fashion conscious, mo...
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ژورنال
عنوان ژورنال: Biens Symboliques / Symbolic Goods
سال: 2020
ISSN: 2490-9424
DOI: 10.4000/bssg.383